1/27/2024 0 Comments Linkassistant citation![]() Remove unneeded features - Adding widgets and components to your site is fun, but it also comes at a cost in terms of speed. Find the balance you can handle between image clarity and file size. Many times a gallery page might creep up to 10MB but ideally this would be a rare case.Ĭompress your images - You knew this would be first, right!? Use an image compression tool to remove unneeded meta data behind images. The ideal size that I like to see a page at is no more than 5MB. However, there are still things that you can do to improve the speed of your site. This can be a tough one for photographers as your sites are very photo and image-centric. I don’t need to tell you how many studies have been done that show that you will receive more conversions the faster your site is. Third, we’ll cover local search and how it differs from organic search.įinally, we have a bonus section to help you with your analytics and tracking how well you are doing with your optimization efforts.Īs users, we love speedy websites. Second, we cover the work you can do outside of your own website, building links and connections to your website from the rest of the internet. In subsequent posts, I will cover each topic in even greater depth in case you want to dive in and understand the details and nuances.įirst, we cover working on your own website to optimize the content and technical structure. ![]() We will cover only the basic concepts here. It’s this last part that Google can’t do for you. While we hope that Google will point people in your direction, it’s up to you to speak to that potential customer in a way that motivates them to reach out to you and choose you. The reason you are reading this best practices based SEO guide is likely that you want to utilize SEO to generate more leads for your photography business. This is one of my favorite quotes about SEO because it perfectly sums up the relationship between Google and SEO: Google likes to see evidence of satisfied users on your site - navigating to multiple pages, spending time on each page, and finally submitting a contact form. ![]() Modern SEO for photographers is about making the best website about your photography niche, helping Google understand what your website is about, and making your end-user happy. Today SEO is a solid marketing discipline. The good news is that SEO has changed from the old days, where you could adjust some targeted keywords on the backend, buy a few links, and manipulate Google right to the top. Even they aren't sure what specific things cause one site to rank above another. Consider, too, that no one knows what those changes are and that it is only through hypothesis, trial and error, testing, research, and investigations that anyone outside of Google knows how their and other search engines work.Īdd on the fact that the majority of Google's algorithm today is based on artificial intelligence. SEO is a marketing discipline that changes 500 times per year with each Google algorithm change. It is often a source of confusion for photographers.Īnd for a good reason. Do you feel like search engine optimization is a mystery? Curious about which factors actually influence search engine ranking? You are not alone.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |